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Unlock the Power of Micro-Targeted Door Drops: A Smarter Way for Charities to Grow Support

In a noisy world, the charities that cut through aren’t always the loudest — they’re the most relevant. That’s why traditional door-to-door outreach, combined with smart, data-driven targeting using Mosaic codes, is becoming one of the most powerful tools in a charity’s fundraising and awareness toolkit.

The Problem

Many charities struggle to reach the right people. Mass mailings waste precious budget on households that will never engage. Digital campaigns are expensive and often miss key demographics. And relying solely on email? That excludes entire generations of loyal donors.

The Solution

Micro-targeted door drops guided by Mosaic data allow you to speak directly to households statistically proven to support causes like yours.

Mosaic codes classify every UK household into one of 66 detailed profiles based on demographics, lifestyle, income, values, and giving behaviour. Want to target affluent retirees who regularly donate? Environmentally conscious young families? Faith-driven communities? Mosaic finds them — street by street.

Why It Works

• Relevance = Response
  When a message lands with someone likely to care, response rates soar. You stop being junk mail and start being a mission they relate to.

• Open and Read Rates That Beat Digital
  📬 92% of all door drops are read, opened or glanced at — compared to 20–30% open rates for most charity emails.
  💬 59% of recipients say they keep leaflets for future reference.
  Door drops targeted with Mosaic have been shown to increase response rates by up to 40% compared to untargeted mailings.

• Perfect for Storytelling
  Door drops are ideal for short, emotive storytelling. Share a narrative, a compelling image, and a clear call to action. That’s the StoryBrand method in action — position your charity as the guide, and your reader as the hero ready to make a difference.

• Cost-Effective, Measurable, Scalable
  You control where, when, and how often your message goes out. With built-in tracking methods (QR codes, custom URLs, campaign codes), you can measure response and fine-tune for even greater ROI.

Put Your Cause Through the Letterbox of Your Next Donor

Charities using Mosaic-targeted door drops consistently report stronger engagement, higher donation rates, and increased long-term supporter value. It’s not just outreach — it’s strategic storytelling that lands in the right hands at the right time.

Start small. Scale smart. Make every drop count.