The New Reality:
OLD WAYS ARE NOT AVAILABLE OR DON"T WORKTighter regulations around data (like GDPR), increasing restrictions on face-to-face and door-to-door fundraising, and a public overwhelmed by messages have made traditional outreach harder than ever. At the same time, today’s audiences are more distracted, more selective, and more in control of how — and when — they engage.
For charities, this means one thing: it’s time to evolve.
To remain visible, trusted, and effective, charities must embrace diverse, modern channels — from digital marketing and social media to cause-led partnerships and value-driven fundraising. Success now lies in being smarter, not just louder.partners to fill the gap. But there’s a catch:
Those very donors — individuals and businesses alike — are under intense financial pressure themselves.
The result? A fiercely competitive landscape where every charity is asking for support — but few are standing out.
The solution
Targeting Donors
Relying on a single channel or traditional method to reach donors is no longer enough. Supporters are diverse — in how they live, give, and engage — which means your outreach must be too.
Whether it’s digital ads, email campaigns, direct mail, corporate partnerships, or social media, each touchpoint offers a chance to connect with someone new.
A multi-channel, multi-message approach ensures your charity stays visible, relevant, and compelling across audiences.
By meeting people where they are — and how they prefer to give — you increase not just awareness, but real, lasting support.
Google adwords
We can help you drive donors through your $10,000 of free Google advertising every month. Discover how here
Search
The same principles around finding paid traffic apply equally to unpaid search. By optimising your website, we can ensure you appear in the natural search (the ones below sponsored) that actually perform better than the paid ones. Find out more here
MICRO TARGETED DOOR DROPS
Direct mail and door to door still perform incredibly well – 79% of consumers either keep it or pass it on to someone. 98% of consumers have been driven to online purchase from a leaflet. By focusing on the exact persona of your ideal supporters, we have driven 10 x greater support whilst saving money and resources on distribution.
Out of home (OOH)
EMAIL MARKETING
In house databases of Corporate Social Responsibility contacts in corporates, along with CEO’s in local businesses mean we can easily reach out on your behalf.
SOCIAL MEDAI
Social media is a powerful, low-cost tool for fundraising — turning followers into donors through compelling storytelling, instant sharing, and emotional connection. By showcasing real impact, celebrating supporters, and running targeted campaigns, charities can inspire action across platforms like Facebook, Instagram, and LinkedIn. Features like donation buttons, peer-to-peer fundraisers, and short-form videos allow you to raise money directly or drive traffic to fundraising pages. Social also enables rapid-response appeals during crises or key events, keeping your cause timely and visible. The key? Consistency, authenticity, and content that speaks to both the heart and the algorithm.
nothing to lose, everything to gain
At Community Action, we help you rethink your fundraising approach — and build programmes that truly connect with today’s supporters.
From lotteries and legacy campaigns to branded CSR partnerships, we make sure every ask is also an offer.
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